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DoTucson.com
Marketing Schedule
Tucson
Weekly- DoTucson ran a full-page ad on the day
of our launch, February 17th, and will continue to
run one quarter page ad every week thereafter. These
ads will rotate through the dining, cinema, music,
and nightlife sections and feature the logos of DoTucson
businesses.
The Arizona Daily Wildcat-
DoTucson feature a full page in the Wildcat on our
go live date (2/17), and will continue to place at
least one additional ¼ page ad per week featuring
the logos of our DoTucson member businesses. (The
Wildcat reaches 85.6% of UA's 35,000 students every
week and 62.7% of the faculty and staff. This university
community spends in excess of $5.4 million every month)
The AzStarnet- DoTucson is a Silver Level President's
Partner Sponsor. This will entitle DoTucson to one
of only five rotating large banners on the StarNet
home page, guaranteeing that at least 20% of those
who visit StarNet will see DoTucson. This sponsor
package also includes placement on page 2A of the
Arizona Daily Star.
Extensive Radio Coverage- DoTucson realizes
the diverse demographics of such a richly cultured
community. As such, a commitment will be made to use
many of Tucson's most popular radio formats. Our first
rotation will be with 104.1 The Point, during the
month of March.
Southern Arizona Race for the Cure- Our commitment
to becoming an integral part of the Tucson community
has led DoTucson to becoming a Bronze Level Sponsor
in 2000. The Southern Arizona Race for the Cure drew
more than 3400 entrants and raised more than $200,000
for breast cancer issues in 1999.
KVOA TV 4- DoTucson has been featured on KVOA
TV 4's Impact, with Lupita Murillo, and Daybreak,
with Stacy Adams, introducing the site to the Tucson
community at large.
Tucson
Metropolitan Convention & Visitor's Bureau-
As a member of the TMCVB, DoTucson will be featured
in the TMCVB's Official Visitor's Guide, distributed
to 300,000 visitors, potential visitors, new residents,
and convention attendees. DoTucson will also be
listed in the Tucson Guide to Successful Meetings.
Tucson
Metropolitan Chamber of Commerce- DoTucson will
be included in the upcoming issue of Outlook, read
by 10,000 Tucsonans monthly.
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